Warnings Offered by Jane Austen about the Moral Dangers of...

What Warnings Does Jane Austen offer About the Moral Dangers of Persuasion? My essay will be exploring the different forms of persuasion, where it occurs in the story and the effects that it has upon the characters in the novel. In its most basic form persuasion means Gaining power over others. Which means to influence others into acting in a way in which you want them to via exploitation. The essay will therefore, be looking at the different moral dangers faced by the characters and how they act upon them. Throughout the novel, persuasion is expressed in many different forms with many different outcomes. One of the most obvious and most powerful ways it is expressed is through family persuasion. Family persuasion means†¦show more content†¦For instance when Captain Wentworth (who was a mere soldier at the time) proposed to Anne when she was eighteen, she would have very willingly accepted his offer because she felt very strongly for him. If it hadnt of been for Lady Russell that is who dissuaded Anne to marry him because he was too headstrong and wouldnt make it through life. Young and gentle as she was, it might yet have been possible to withstand her fathers ill-will, though unsoftened by one kind word or look on the part of her sister; but Lady Russell, whom she had always loved and relied on, could not, with such steadiness of opinion, and such tenderness of manner, be continually advising her in vain. She was persuaded to believe the engagement a wrong thing--indiscreet, improper, hardly capable of success and not deserving it. Lady Russell clearly believed therefore, that if Anne had married him then she would be just throwing her life away because of a soldier who had nothing but himself to offer her. Anne reluctantly agrees with Lady Russell and declines his offer. In reality Anne never forgets him and never loses the feelings she had for him when she was eighteen. For then ten years later when Anne had reached twenty-eight she would meet him again not as a soldier but as Captain Wentworth - a very wealthy man indeed! Now when Anne and Captain Wentworth have been thrust into each others

Business Ethics Of Microsoft Corporation - 989 Words

Business ethics is the set of moral rules that govern how businesses operate, how business decisions are made, and how people are treated. In business, moral rules are applied by a corporation to determine how best to treat its employees, shareholders and customers. Microsoft Corporation is an American based company offering software solutions worldwide. Microsoft Corporation is one of the largest American based corporations when it comes to product sales. It faces competition from Apple and other software production companies in the United States and around the world. The company has roots in over one hundred countries in the world, with its owner rated as the richest man in the United States. Microsoft upholds high ethical standards when it comes to conducting business and internal company values, it’s been on the Ethisphere Institute’s list of the World’s Most Ethical Companies every year since they began issuing the list in 2011. Their mission is to enable people and organizations throughout the world to do more and achieve more by creating technology that transforms the way people learn, work, play, and communicate. Well known for development and market software, services, and devices that deliver new opportunities, gre ater convenience, and enhanced value to people’s lives. Principle 1 of the Caux Round Table’s Principles for Responsible Business is respecting Stakeholders beyond Shareholders. Businesses should have goals that extent beyond economic survival,Show MoreRelatedInternal and External Factors of Management1396 Words   |  6 Pagestop 500 largest companies in the United States (Time Warner Co., 2008). Being ranked no. 44 in 2008, Microsoft has increased its revenues 15.4% since 2006 because of its continued efforts to release latest technology (Time Warner Co., 2008). To understand how Microsoft continues to lead in profits, sales and technology, the consumer must realize internal and external factors influence how Microsoft performs and operates. In depth, Microsoft’s planning functions are influenced by the consumer’s needRead MoreCorporate Social Responsibility : A Business Model And Manager s Ethical Values999 Words   |  4 PagesCorporate social responsibility is an ethics that is concerned with a company’ s value towards society (Daft, 44). In the book management Daft states, CSR as essentially a concept under which companies voluntarily contribute towards making a better society and a cleaner environment. The book basically has divided CSR into four subdivisions: economic, legal, ethical and discretionary responsibilities. CSR needs a proper organizational environment to be effective and in such a scenario one can say thatRead MoreMicrosoft Internal And External Factors1652 Words   |  7 PagesTrends Business Environment: Successful companies practice a disciplined management strategy which encompasses the four functions of management: planning, organizing, leading, and controlling. The application of these management practices is evident in further analyzing the management construct of Microsoft Corporation. A global corporation who specializes in providing technology solutions for five different business segments ranging from personal computers to gaming devices, Microsoft has demonstratedRead MoreUnited States V Microsoft: a Case for Antitrust Ethics Courses1182 Words   |  5 PagesUnited States v Microsoft: a Case for Antitrust Ethics Courses Eva Marie Cole BUS 670 Prof. Troy Tureau October 17, 2011 United States v Microsoft: a Case for Antitrust Ethics Courses In 1994, Microsoft Corporation was sued by the Department of Justice on behalf of the United States for violating  §2 of the Sherman Act â€Å"†¦by engaging in monopolization through a series of exclusionary and anticompetitive acts designed to maintain its monopoly power† (Mallor, Barnes, Bowers, amp; Langvardt,Read MoreMicrosofts Management Planning Essay1231 Words   |  5 Pagesanalysis of Microsoft’s history and the impact that legal issues, ethics and corporate social responsibility have on the planning functions of management. It will also analyze the factors that influence the Microsoft’s strategic, operational, and contingency planning. The Microsoft corporation is one of the most prevalent and powerful companies in the private computer business. Established in 1975 by Paul Allen and Bill Gates, Microsoft has the strongest presence in just about all areas of computerRead MoreCompanys Corporate Social Responsibility Practices1665 Words   |  7 Pagesis your reputation stand for as a corporation often more matters than what products or services you offer. How the people feel about a company is solely based on their perceptions of good feelings, admiration, esteem, and finally, their trust in the company’s Corporate Social Responsibility practices (CSR). The companies with the best reputations will receive recognition from the public for their efforts and are on the right path of building a sustainable business for the future. A good reputationRead MoreEssay Recruitment and Selection of Microsoft Employees1475 Words   |  6 Pagespractice as such laws offer a framework for employee rights (Myers, 2003). Certainly, in order for corporations to obtain competitive advantage, the recruitment and selection HRM practices must allocate individuals with competencies and a willingness to demonstrate their valuable behaviors (Sivertzen, Nilsen, Olasef, 2013). Recruitment/Selection and Microsoft Corporation In the beginning of Microsoft, the recruiting policies were intended to find intellectual human beings that were capable of contributingRead MoreEthics issue in Pirates of Silicon Valley959 Words   |  4 Pages Business Ethics Ethics Issues in â€Å"Pirates of Silicon Valley† The film, â€Å"Pirates of Silicon Valley,† is a review of the building of both Apple Computer and Microsoft as told through the lens of people that worked with both Steve Jobs at Apple and Bill Gates at Microsoft. The film addresses both the inner working of the two companies and the ethical issues that arise from their leaders, Jobs and Gates, desire to be the most important person in their chosen industry. While the film primarilyRead MoreStrategy for Competing with Microsoft: Fight or Flight?978 Words   |  4 PagesASSIGNMENT Course Title: Introduction to Business Course Code: BUS 503 Sec: -- Submitted To: --------------------- Lecturer, MBA Program, BRAC University Submitted By: S. N. S. Date of Submission: 14/08/2013 Case 2.1: Strategy for Competing with Microsoft: Fight or Flight? Question-1: Was it ethical for Microsoft to force users of its Windows operating system to use its internet browsers as well by bundling the programs together and preventing PC manufacturers from makingRead MoreEthics And Ethical Business Practices1495 Words   |  6 Pagesethical business is very important, especially in today’s society. Even though a business may seem to be ethical, if any part of the business does not adhere to ethically business practices, it can cause major issues for a company. This happened to Microsoft when it was confronted for violating several antitrust laws. The concern was that Microsoft was creating a monopoly, particularly within in the internet browser industry. The result was that Microsoft was sued for unethical business practices

Mkt 421 Week 3 Kudler Paper Free Essays

Marketing Research: Kudler Fine Foods Susan Karr MKT 421 October 1, 2012 Ricci Rizzo Marketing Research: Kudler Fine Foods In order to succeed, it is fundamental that businesses satisfy consumers’ needs (and desires) for goods and services. Appropriate market research provides the data necessary to understand those needs and respond to them effectively and profitably. Kudler Fine Foods (KFF) has performed market research in the past. We will write a custom essay sample on Mkt 421 Week 3 Kudler Paper or any similar topic only for you Order Now Some of that research has been helpful; some has not. Additional market research is needed for KFF to reach a larger share of the market and increase profitability. Kudler Fine Foods is a gourmet grocery store. KFF sells meat, produce, cheese, and wine. They also provide catering services. KFF has targeted two market segments, high-income consumers and gourmands (gourmet food enthusiasts) (Kudler Fine Foods, 2011, Sales Plan 2007 webpage). These markets were selected based on the strengths owner Kathy Kudler brings to her organization. Gourmet food is Kathy’s passion. KFF has used historical data, customer surveys, and feedback from its sales force to discover what its target market wants. Observing patterns in historical data and extending those patterns to predict the future, or trend extrapolation, is the â€Å"best-known statistical method† for predicting future sales (Kerin, Hartley, amp; Rudelius, 2011, p. 215). Salesforce survey forecasts, such as the feedback from managers at the operations review meetings on the sample offerings Kathy is considering, are another logical approach to discovering what the target customer wants (Kerin, Hartley, amp; Rudelius, 2011, p. 215). KFF’s customer surveys are an additional tool used to fine-tune what their customers (new and existing) really want. The company has begun to track customer purchase behavior to forecast which products and services are most likely to be in demand and when specifically (year-round, seasonally, holidays, etc. ). KFF is considering addressing changes in consumer expectations in the changing e-commerce arena (KFF currently has an informational website that consumers can visit). KFF believes quality and specialty items, especially new ones, are most important to its customers. Kudler Fine Foods has no direct competition with other gourmet grocery stores in their current locations. Kathy chose the locations for this reason and for their accessibility to KFF’s target high income consumers. KFF has been emphasizing direct mail promotions to high income zip codes, word-of-mouth advertising via satisfied customers, and personal sales promotions both in-store and at various community events. Although Kudler Fine Foods has chosen two very specific markets to target, a more thorough understanding of those target markets is needed to deliver what they want. One of KFF’s target markets is gourmands. KFF’s research focus in this area has been primarily on the supply side: Kathy monitors what products the competition is offering, what products are advertised in gourmet magazines, and what products are shown at gourmet conventions and websites. To discover what gourmands want, KFF also needs to research the demand side. Mining on-line blogs and gourmet food forums are two ways KFF can increase its understanding of what gourmands want. Customer surveys, such as the ones KFF currently uses in-store, can also be revised and used both in-store and on-line. Specific areas to be researched include: * What products do they want? A changing selection of items or traditional items? * The newest items available or a more specific selection, such as local artisan wines and cheeses? * When do they want it? * Are there different times when certain items are desired more or less? * What do they want over the holiday season? Or during the summer versus the winter? * Where / how do they wan t it delivered? * Do they want to shop for it and prepare it themselves? If so, do they want to be able to shop on-line? * Do they want to attend classes to learn how to use the products? * Are they interested in on-line tutorials? * How much do they want the product to cost? Note: Based on answers to KFF’s 2011 Customer Survey, price is one area where additional research is vital. More than 50% of respondents did not feel the merchandise was a â€Å"good value for the money† (Kudler Fine Foods, 2011, 2011 Market Survey webpage). * What do they expect to pay? * What are they willing to pay? (Rizzo, 2012). Additional research is needed to more effectively reach KFF’s other target market, high income consumers. Currently KFF segments this market geographically based on zip code areas determined by various factors to be â€Å"higher-income† areas (based on real estate prices, for example). Although somewhat targeted, this promotional method uses the â€Å"shotgun† approach: direct mail is â€Å"blasted† over an area in hopes of reaching the target (Response Targeted Marketing, 2010). Past sales data (information on customers who spent over a certain amount or purchased large quantities) can be mined to determine where they live and how much they make. This demographic information can then be used to procure or generate lists of similar people. Using direct mail promotions, the target market can be contacted more effectively. It is important that KFF take measures to track the results of marketing campaigns. For example, if a direct mail postcard with a promotional offer is sent out, tracking sales generated from that offer will tell KFF if they are reaching their target or wasting their time and need to re-aim. This also means asking customers directly how they found out about KFF or what brought them into the store. Again, updating the current Customer Survey is a simple way to accomplish this. Kudler Fine Foods can improve its marketing strategy by focusing on three competitive intelligence priorities: 1. Understanding the consumer environment 2. Assessing and tracking competitor’s actions 3. Providing early warnings of opportunities and threats Several of the recommendations for increasing understanding of the target market will also help KFF understand the consumer environment better. Increased utilization of internet technology, such as implementing on-line surveys and monitoring gourmet consumer blogs and forums, is simple and cost-effective. Continuing to monitor competitors as Kathy has in the past is also important. To prioritize this, KFF’s department heads and managers can contribute to intelligence gathering, paying particular attention to competition, customers, and trends relevant to their areas of expertise. Most of this information can be gathered during customer and employee interactions; some will require research via internet, magazine, and the gourmet food community, even visiting competitors’ stores. Communication is vital to provide KFF with early warning of threats and opportunities. Kathy visits the stores personally: Discussing consumers and competitors, not just products and services, with employees and managers during these visits will ensure opportunities, as well as threats, are revealed in a timely manner. Kudler Fine Foods has begun to develop a foundation for successfully marketing its products and services. It is important that KFF perform additional research in some areas and continue to modify and improve on its marketing strategy. By updating it Customer Survey, capitalizing on information freely available on the internet and taking advantage of information previously gathered, KFF can reach a larger share of the gourmet foods retail market and increase profitability. References Kerin, R. , Hartley, S. amp; Rudelius, W. (2011). Marketing (10th ed. ). New York, NY: McGraw-Hill. Kudler Fine Foods (2011). Retrieved from https://ecampus. phoenix. edu/secure/aapd/cist/vop/Business/Kudler2/intranet/sales-plan. asp Response Targeted Marketing (2010). Shotgun Marketing Versus Targeted Marketing: 8 Steps To Focus Your Energies And Get More Sales For Less Investment. Retrieved from http://www. responsetargetedmarketing. com/2010/02/05/shotgun-marketing-versus-targeted-marketing-8-steps-to-focus-your-energies-and-get-more-sales-for-less-investment/ Rizzo, R. (2012). Marketing Process. Retrieved from http://www. screencast. com/t/R65nHl3j8ARl How to cite Mkt 421 Week 3 Kudler Paper, Papers

Maritime Law Essay Summary Example For Students

Maritime Law Essay Summary Maritime LawThe value of many shipments depends upon fluctuations in the currency rates,freight, handling charges, and other expenses. By means of insurance protectionwill be provided to goods from any uncontrollable variables. A contract ofMarine Insurance is defined by section 7 of the Marine Insurance Act of 1909 as:A contract whereby the insurer undertakes to indemnify the assured, in mannerand to the extent thereby agreed, against marine losses, that is to say, thelosses incident to marine adventure.The purpose of marine insurance is toprovide protection against financial loss for an amount, which is as close aspossible to the actual loss recognized. Marine insurance is a contract by whichone party for a specified consideration promises to pay another party a sum ofmoney on the loss of goods that are subject to marine transport. Thereforemarine insurance is a contract of indemnity, which is a contract ofreimbursement, and the amount redeemable is measured by the extent of theass ureds or the insureds financial loss. The terms and conditions of thecontract entered into with the insurer determine the amount of reimbursementthat is to be received by the insured. A contract of marine insurance is embodied in a policy, which specifies:1- The name of the insured, or of some person who effects the insurance on hisbehalf. 2- The subject matter insured and the risk insured against. 3- The voyage, or period of time, or both, as the case may be, covered by theinsurance. 4- The sum or sums insured. 5- The names of the insurers.The promissor in an insurance contract is called the insurer or underwriter, theperson to whom the promise is made is the insured, assured or the policyholderand finally the contract is referred as the policy. In order to avoid these situations marine cargo insurance has different coveragefor different purposes. http://uniserve.edu.au/law/pub/icl/marincon/MarineInsuranceandCargoCla.htmlhttp://ra.irv.uit.no/trade_law/documents/insurance/mia_1906/art/mia_1906.html#01General Average Loss 55 Section 72(1) says that a general average loss is any loss or damagevoluntarily incurred for the general safety of the ship and cargo. For example,where goods are thrown overboard in a storm for the purposes of saving a ship,and the rest of the cargo. The Admiral Zmajevic (1983) 2 LLR 86. 56 Section 72(3) says that the several persons interested in the ship,freight and cargo mustcontribute rateably to indemnify the person whose goodshave been sacrificed against all buthis proportion of the general loss. 1.Does your policy cover perils?2.Does it cover war risks and riots?Due to events like the Los Angeles 3.Does it cover?Nature of Marine Insurance 1 Marine Insurance deals with the insuranc..e of marine risks. 5 There are a number of terms used in marine insurance, as follows:5.1 The contract of Marine Insurance is generally referred to asthe Policy;5.2 The insurer is the underwriter;5.3 The property insured is called the subject matter of theinsurance;5.4 The assureds interest in that subject matter is called theinsurable interest;5.5 The payment or consideration for which the insurer undertakesto indemnify the insured is called the premium. http://ra.irv.uit.no/trade_law/documents/insurance/mia_1906/art/mia_1906.html#01 Does your policy cover perils. This is damage caused to your goods due to:heavy weather conditions, salt water damage, collisions, fires, jettisons(voluntary dumping overboard of either cargo or ships material to protectproperty from a common danger)? 2.Does it cover war risks and riots? Due to events like the recent LosAngeles riots and warlike situations occurring worldwide, this point needs muchattention and consideration. Situations arise most often without warning and mayresult in damage to your merchandise. .u826c3041d9b843bd15d86231ff798b6a , .u826c3041d9b843bd15d86231ff798b6a .postImageUrl , .u826c3041d9b843bd15d86231ff798b6a .centered-text-area { min-height: 80px; position: relative; } .u826c3041d9b843bd15d86231ff798b6a , .u826c3041d9b843bd15d86231ff798b6a:hover , .u826c3041d9b843bd15d86231ff798b6a:visited , .u826c3041d9b843bd15d86231ff798b6a:active { border:0!important; } .u826c3041d9b843bd15d86231ff798b6a .clearfix:after { content: ""; display: table; clear: both; } .u826c3041d9b843bd15d86231ff798b6a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u826c3041d9b843bd15d86231ff798b6a:active , .u826c3041d9b843bd15d86231ff798b6a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u826c3041d9b843bd15d86231ff798b6a .centered-text-area { width: 100%; position: relative ; } .u826c3041d9b843bd15d86231ff798b6a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u826c3041d9b843bd15d86231ff798b6a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u826c3041d9b843bd15d86231ff798b6a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u826c3041d9b843bd15d86231ff798b6a:hover .ctaButton { background-color: #34495E!important; } .u826c3041d9b843bd15d86231ff798b6a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u826c3041d9b843bd15d86231ff798b6a .u826c3041d9b843bd15d86231ff798b6a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u826c3041d9b843bd15d86231ff798b6a:after { content: ""; display: block; clear: both; } READ: Poverty In US Essay 3.Does it cover General Average? This is a loss resulting from a voluntarysacrifice of any part of the vessel or cargo, or an expenditure to safeguard thevessel and the remainder of the cargo. In a declared General Average, thefinancial responsibility you bear is determined by the value of your cargo inrelation to the total values involved in the voyage. This cost can sometimestotal more than the value of your merchandise. http://www.ghgcorp.com/ftnet/pubserv/brokerag.html#INSURANCE MARINE CARGOINSURANCE AGREEMENT (Sample Agreement)Policy Number:Assured:Phone:FAX:Loss Payee:Commodity:Valuation: Amount of invoice, including all charges therein and including pre-paid and/or advanced and/or guaranteed freight charges, if any, plus 10%. Foreign currency to be converted into dollars at current rate of exchange in NewYork. Voyage:Coverage: Insured against all risks of physical damage from any external cause,irrespective of percentage, including the risks of wars, strikes, riots civilcommotion, from warehouse to warehouse. Rate:Date of Proposal:____ I hereby authorize (Shipper) to insure all of my shipments on and after _____________________ subject to the above agreement. ____ I hereby decline insurance coverage and fully understand that (Shippers)limited liability is $500.00 per shipping package (ocean), $9.07 per pound (air)or $0.50 per pound (domestic). _________________________________________________________________Name/Title SignatureDate of Acceptance/Declination